Your ads should make money.
Let’s make that happen.
Senior Performance Marketing Specialist for e-commerce, fintech & retail across Europe, UK and US.
From strategy and tracking setup to creative, bidding, and reporting – full cycle ownership.
Google Ads Strategy →
Full architecture from scratch – Search, PMax, Display, Shopping. Built to cut wasted spend and maximise conversions.
Tracking & Analytics →
GTM, GA4, Data Studio dashboards. Server-side conversion tracking on real business outcomes, not platform estimates.
Remarketing & CRO →
Dynamic remarketing feeds, omnichannel follow-up sequences, and CRO recommendations that lower CPA across the funnel.
Meta & Paid Social →
Meta Ads for top-of-funnel demand creation. Audience segmentation, creative strategy alongside search intent.
AI & Automation →
AI tools integrated into daily workflows – automating reporting, analysis and campaign optimisation for faster results.
Team & Client Management →
Led junior specialists, Google Ads and GTM training, client management at agency level (International Agency).
Real campaign data from retail, fintech, and e-commerce accounts.
90 days look like.
To get long-term results, foundations need to be solid. A clear plan in your hands within the first week – then we execute together.
From retail e-commerce to fintech – campaigns with measurable outcomes.
Retail E-commerce – Get Retail Ready
PMax + Brand + Dynamic Search rebuild. ROAS from under 4x to 8x in 90 days. Value-bidding migration and GA4 fix.
Fintech – Consumer Credit, Baltic Markets
Omnichannel strategy LV/LT/EE: Search, PMax, Meta, affiliate, SMS remarketing. 3,908 applications / 30 days.
Dynamic Remarketing – E-commerce Feed
End-to-end setup: event snippets, product feed, dynamic banners, audience segmentation for abandoned visitors.
Five active markets with native strategy and market-specific budgeting.
Campaign management, analytics, creative, and AI-powered automation.
One journey ends,
another begins.
9 years growing from local roots to international campaigns. From building first accounts to managing multi-market budgets across 5 countries – every step built the foundation for the next.
9 years experience. Google Certified. Managing accounts across Latvia, Lithuania, Estonia, UK and the US. Previously at International Agency. Available for new projects.